Keith Ang

I illustrated and designed the product packaging for Crater Bakes’ Mooncake Festival collection, creating a look that felt both classy and contemporary to appeal to customers young and old. Guided by the brand’s values of shared humanity, tradition, and holistic wellness, I illustrated a chrysanthemum to symbolise longevity and health, and a hummingbird to represent good luck and vitality. The phases of the moon were also woven into the design, culminating in the brand’s logo as a subtle narrative element. To support the client’s sustainability goals, the packaging was produced using recyclable materials. I also art directed the product photoshoot—developing the visual concept, styling the setup, and editing the final images to complete the brand presentation.