Schanze Nozawa
Logo Design – Illustration
I was commissioned to refresh the branding for Schanze Nozawa, a ski lodge in Nozawa, Japan, modernising its identity while preserving its sense of place. The rebrand included a redesigned logo that references the iconic Olympic ski slope (as requested by the owner) with a cleaner, contemporary aesthetic, as well as a series of custom illustrations for merchandise that captured the lodge’s alpine charm and playful winter character, with references to specific locations in Nozawa that are tourist attractions. The updated visual identity brings new energy to the brand while remaining welcoming and true to its roots.
