Good Boy George
Branding – Mural Design – Graphic Design – Illustration – Social Media Management
I developed the full branding for Good Boy George, a pet-friendly café in Robertson Quay. The owners wanted a quirky and distinctive identity that would stand out amongst all the other bars and restaurant along the riverside stretch. The logo was inspired by George, the owners’ golden retriever and the café’s namesake, setting a playful tone carried through the visual system. Beyond the logo, I painted the in-store mural, designed merchandise, crafted the website and menu, was a consultant for their overall store design and continue to manage the café’s social media presence. The result is a cohesive, character-driven brand that reflects the owners’ personality and the welcoming spirit of the space.
