Keith Ang

Spatial Design – Illustration – Graphic Design - Creative Direction - Art Direction

The Asian Civilisations Museum sought to transform a temporary exhibition space into its first-ever children’s gallery—one that could engage young audiences and families while aligning with the museum’s traditionally formal and heritage-driven identity.

Constraints

The project required designing an entire spatial and visual system from scratch within the context of an established museum environment. The solution had to balance playfulness with institutional credibility, appeal to both children and adults, and integrate educational content tied to the museum’s main collection. Additional constraints included budget limitations, safety requirements, and close coordination with fabricators and lighting designers to ensure feasibility and durability.

Decision & Rationale

I developed a visual system derived from the letters “ACM,” reducing them into simple geometric forms—a triangle, semi-circle, and organic blob—that could be applied consistently across the space. This created a flexible and recognisable design language that felt contemporary yet anchored to the institution. A refined, expanded colour spectrum was introduced to create a vibrant but considered environment. I led the design of the entire gallery—from spatial layout and furniture to interactive activities—ensuring a cohesive experience that balanced function and form. Key features included a soft play area and an immersive light-based “mini rave” room, developed in collaboration with a lighting designer. All graphics, murals, and activity touchpoints were designed to connect back to the museum’s exhibits, reinforcing learning through play.